Websites are so much more than the basic outlets for information that they once were. They are now one of the most effective tools in marketing businesses today, as so many people spend a vast majority of their time online. Therefore, you must ensure that your website is informative, delivers quality, and consistently offers a comfortable user experience throughout. Making your website more user-friendly may seem like a complicated affair, but there are actually some relatively simple things you can do to keep your customers engaged for longer. Here are five easy steps which you can use to make your website more user-friendly.
Make it concise and easy to navigate
When visitors land on your webpage, one of the first things they will look at is your home page and the overall functionality of your site. If your website looks difficult to navigate in the first few seconds of viewing, visitors are likely to click off your site just as quickly as they arrived. Therefore, you must make sure that your website is professional, sophisticated and easy to use for people of all demographics.
Create relevant and informative text
Customers visit your website so that they can learn as much about your business as easily as possible. Therefore, it is crucial that your website contains all the information anyone would ever need to know about your company, from your origins and the inception of your business idea to the products and services you offer, your location and how people can get in touch or purchase products from you.
Aesthetics and design
If you aren’t experienced in creating websites, then you might want to consider hiring a professional designer. What is professional web design really worth to a business? Well, the more sophisticated and detailed you need your website to be, the more work it will take to create a user-friendly design. There are many different components that go into creating a website to ensure that it is on-brand, informative and designed with the right functionality and features. For example, brand colors, logos and slogans need to be subtly introduced into the website for brand continuity, without the website appearing too cheesy or unsophisticated.
It is highly expected by website users that your site load within the first few seconds of clicking on your link, and people will often abandon sites that don’t upload quickly to search elsewhere. Therefore, checking and improving the loading speed of your website when necessary is incredibly important for drawing in more traffic and garnering more interest in your company.
Provide call to action buttons and links
If you’ve created a visually stunning and easy to use website, have provided all of the relevant information in record time, and are offering products or services which will appeal to your target market, then there is absolutely no reason why your website shouldn’t generate interest. However, once you have that interest in place, you then need to ensure that your website facilitates interaction from customers in the way of well placed and easy to use ‘Call to Action’ buttons. These can serve a variety of purposes, from allowing people to sign up to newsletters, to ‘Buy Now’ buttons or ‘Get in Touch’ links.