If you are just starting out with a new business, it can be overwhelming trying to sort out your domain, website design, content writing and more! Often the main problem new website owners do is to neglect search engine optimization (SEO). Do not fall victim to this! If you are new to SEO and are trying to get to grips with it, here are some mistakes that you need to avoid.
01. Using Incorrect Keywords
Using incorrect keywords is a common mistake made among new website owners. Using overly general and loosely associated words to your site is not going to help your SEO. The typical logic behind this mistake is that by using general terms it will attract a broader audience, however, this is just not the case.
SEO helps with your brand awareness and your keywords need to reflect that. You have to know who your audience is and ensure that the keywords you are using hone in on that target audience. It is better to have more specific and relevant words because then the relevant users will come to your website. This is also much better for customer retention.
If you are struggling to brainstorm keywords, you should consider using keyword suggestion tools such as Ubersuggest. This tool helps you generate a list of keywords based on what is currently working for your competitors.
02. Ignoring Internal and External Link Optimization
For people who are new to SEO, they hear phrases such as internal and external link optimization and shut off. It sounds scary and confusing. If you are someone who cannot get over that, you might want to consider using an SEO company to help. The company JustSEO.com can do the work for you when it comes to creating reputable and credible backlinks. Something a lot of newbies to SEO struggle with.
03. Creating Duplicate Content
Creating duplicate content will negatively impact your SEO and can have a long-lasting effect on your rankings. Duplicating content makes your website seem lazy and if you want Google to think that you are worthy to be up top in the rankings then you ought to double-check all of your written content to ensure that it is unique. We recommend using an SEO duplicate checker tool so that you don’t have to spend hours going through your website’s content.
The bottom line is that committing any one of these aforementioned SEO mistakes will prevent your website from reaching its full ranking potential. Every website should make SEO a priority and not an afterthought. If you can conjure up an SEO strategy that is the first step to a successful online presence. The second step is to pay attention to your strategy and make sure it is relevant and up to date.