Marketing has drastically evolved as more industries adopt the Internet of Things (IoT) and businesses continue to move online. For a marketer, this new shift comes with its fair share of challenges, as most modern marketing processes take up a great deal of time.
Luckily, automation removes the need to manually perform redundant processes, saving you time that you can dedicate to other important tasks. Here are some key processes you can start with.
01. Email marketing
Email marketing is one of the most effective marketing methods. With programs such as Hubspot, you can automatically draft a marketing email and send it directly to your contacts whenever you wish. However, there is more to automated email marketing than just drafting messages.
You can automate your email messages to deliver content downloads such as opt-ins campaigns, eBooks, and newsletters. The program triggers automatic downloads on the recipient’s browser as soon as they open the email. Email automation can also be used to create customized newsletters for each recipient. You can also set automated cart abandonment emails that are triggered whenever shoppers leave items on their cart without checking out. These are just some of the ways through which emails can be automated.
02. Social media marketing
With millions of people spending more than three hours on social media each day, marketers have turned these sites into newfound goldmines. Unfortunately, social media marketing entails sharing posts several times a week to gain traction. For someone handling several social media accounts, this becomes overwhelming and cumbersome.
You can get an automation software like Hubspot for social media, where you plug in relevant posts to be shared and their respective schedules. You can also utilize automation programs to generate automatic replies to your social media comments and direct messages. This keeps the customers engaged whenever you are out of the office.
Nothing crunches numbers better than automated marketing analysis computer software. Marketing analysis gives the performance of different marketing facets by justifying the expenses through returns on investment. Instead of tracking these performances on a spreadsheet, which can be cumbersome and time-consuming, you can set up automated analytics tools such as Google Analytics and get comprehensive and reliable feedback on the go.
04. Content scheduling
Computer applications such as the CoSchedule editorial calendar allow marketers to set times when website content will automatically go live. The tool also sends notifications to your subscribers, alerting them of the new content and even shares this content on social media sites.
05. A/B testing
Continually testing your business website reveals hitches and room for improvement. Research indicates that incorporating A/B automatic testing through CMS add-ons activates stuck inbound marketing tasks. Lastly, A/B testing gives you an insight into the habits of your customers, enabling you to make informed marketing decisions.
Developing a great marketing strategy is time-consuming and resource-intensive. However, automating some of your marketing tasks saves you time to focus on other aspects of your marketing efforts. Automation increases the efficiency and success of a marketing strategy.