What We Talk About When We Talk About “Payments To Grow Your World”

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If you are familiar with Worldline, you might have come across our brand signature: Payments to grow your world. But what does it really mean? In this article, we give you the full story.

First things first: What is a brand signature, and what’s the purpose of it? For us, a brand signature is a short phrase that expresses the essence of our company. Our signature is “Payments to grow your world”. This is our pledge. To you, our colleagues, customers, partners, and other stakeholders. 5 simple words outlining who we are as a company and what you can expect from us. Here’s how we do it.

We turn our technology into drivers of positive change.

Our vision is very clear: to enable sustainable economic growth and reinforce trust and security in our societies. And we do it with the help of our payments technology. Every day, hundreds of millions of people around the world use our solutions to pay and get paid. And we always seek new ways to turn our solutions into catalysts of positive change. Enabling the shift from cash to card is just one example. Making carbon neutral solutions widely accessible is another one. And helping millions of people and businesses to grow, accelerate their journey, and invest in their community is a third one

We work with businesses of all shapes and sizes that are looking to take their next step.

From the harbour of Auckland to the bay of San Francisco. From coffee shops to start-ups to multinational banks. No two of our customers are alike. They are in different industries and markets. They target different customer segments, with different products and value propositions. They all have their own strengths and weaknesses. Their own threats and opportunities. In short, they all have their own world. Yet despite their differences, they have one thing in common – they are all looking to take the next step in their growth journey.

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We are here to help businesses accelerate – quickly, simply, and securely.

What exactly is the next step of a growth journey? That differs, too. To some, it’s just about making working life simpler, with less time on administration and more time on the things they love. To others, it’s about entering new markets, optimising conversion rates, going omni-channel, complying with new regulations. But wherever you are today and wherever you want to take your business tomorrow, we are here to help you get there – faster, simpler and more securely. How? By bringing the payments technology you need for your business. Because one size fits no one: the solution that will help a bakery in Paris accelerate its growth, is not what will do the trick for an online retailer in Singapore. They need different solutions to grow. They need solutions designed for their world. And that´s what we deliver.

We bring global technology, local expertise, and solutions customised for your world.

So far so good. But how – in practice – do we grow your world? Well, our secret sauce has 2 key ingredients. The first is our advanced technology. Built, tested and optimised on the global stage by our team of over 7000 engineers around the world. The other ingredient is our local expertise. In every market and industry our customers are in, we have experts on the ground. They know the segments you are in, the challenges you face, and the opportunities you have. They know the ins and outs of your world. And that knowledge makes all the difference. Because with that knowledge, our experts can turn our global technology into powerful solutions customised for you and your world. Solutions that will help you accelerate your business.

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Today, more than a million businesses around the world are powered by our suite of customised solutions. Our self-checkout designed to help retailers cut queues and improve customer satisfaction is just one example. Our open payment system designed to make it easier for travellers to pay in public transportation is another one. And our orchestration solution designed to help online businesses reduce costs and optimise acceptance rates is a third one.

What solution would we bring to you, you wonder? Well, the one that is the perfect fit for your world and your journey.

Hope you enjoyed this story, and that you gained some insights into who we are at Worldline. 

Originally published at: Worldline



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