As technology continues to improve, so does the quality of live streaming, increasingly freed from limitations. Businesses are now being even more creative with how they use streaming platforms. Here is a look at some of the best examples across a wide range of industries and how they have used live streaming to overcome challenges.
Award Events
A great example of a recently streamed event was the Emmy Awards. This virtual event was deemed a great success. Jimmy Kimmel presented the awards from an empty Staples Center in Los Angeles. The sound of the audience laughing and clapping was edited into the stream to add an atmosphere.
All the nominees had cameras at their home so they were part of the stream and could give a speech after winning their award, including Zendaya who gave an inspirational speech following her success. This event obviously had the potential to go wrong somewhere across the evening, however, it proved seamless.
The Emmys will be an eye-opener to many on how successful a live stream can be, albeit on a very large budget. It will be interesting to see whether other major ceremonies attempt to use this same or a similar live stream model in the future and whether the Emmy’s returns to it.
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Live Casino
One of the biggest challenges online casino operators have had over the last decade is how they make the online casino room feel like a brick-and-mortar casino. They have got around that challenge through their live casino offering.
Inside the live casino room, the player is served by a real person on their favorite table game, all possible thanks to a live stream. These are very popular with blackjack and roulette players as it makes the experience feel a lot more real.
The real-time casino online allows the player to interact with the dealer if they have a question about the game. They are also able to play at a pace that reflects a brick-and-mortar table. All of this can be done from a smartphone or computer device from the comfort of an armchair at a time that suits the player.
In order to offer a live casino service, operators and players must have a lot of confidence in the stream they are using. Today’s technology ensures that these streams are uninterrupted and of the highest definition.
Sporting Events
Many sports have long been available for fans to view from home via live streaming technology. Now, these systems are advancing and one of those developments is the use of video boards which not only streams the game to fans’ homes but the fans back into the stadium.
Supporters who purchase a virtual ticket can be seen in the background by the players and those watching on television. They are also able to make as much noise as they like.
The NBA is one of the biggest sports leagues in the world and they have successfully used crowd streaming throughout the NBA Playoffs in Florida. What has been great is seeing the reaction of the crowd when a spectacular play was made or when the opposition were at the free-throw line trying to put the player off.
Sports clubs have also been using live streaming for their players to speak to the media in the build-up to and after games. This now allows journalists from around the world to ask questions if they get accreditation.
It is going to be fascinating to see what the future holds for live streaming and there should be no doubt that it is going to be used a lot more in everyday life and events.
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