A 2019 report by the NAR Research Group shows that 44% of home buyers looked for property online while only 6% drove by homes in neighborhoods. The world is going digital, and there’s no reason your real estate business should stay behind.
However, another survey found that 46% of business owners don’t make a website because they think they don’t need one at the moment. Instead, they have social media or are getting by with traditional operations.
Building and managing a website is no easy task. So it’s understandable that some real estate business owners hesitate before getting one. But real estate is highly competitive, and not making a website can make you lose out on a ton of revenue.
If you don’t think your business is at a point where you can afford to hire a high-end web agency, there’s good news. You don’t need to. It’s possible to make a sleek and professional real estate website all by yourself. Here are some ways to create a real estate website with minimum effort.
How to Create a Real Estate Website by Yourself
You can follow these steps to make a well-designed and functional real estate website. It’s also a good idea to outsource some of the work to freelancers so that you can spend your time on more important aspects.
The bottom line here is that you don’t need to hire a web agency that will be heavy on your pocket. If you learn along the way and delegate tasks to others, you will have a real estate website ready in no time. Let’s get started.
1. Determine the Type of Website
The first thing you need to do is decide the type of real estate website you want. There are many types of website formats you can follow. Some of the common ones are – real estate directory website, single property website, realtor’s website, rental property website, or any other unique concept that you want to introduce to the market.
2. Choose the Website Builder You Want
The ideal website builders for real estate have templates that focus on visuals and images to present real estate properties in the best way. They also have seamless IDX integration and robust SEO capabilities.
Keeping the above pointers in mind, here are some options for website builders that help you create a professional real estate website with ease. However, before any purchases, be sure to read reviews on this site. Let’s take a look at the following website builders to make a real estate site.
Placester is a niche website builder that’s only meant for real estate websites. Its templates are perfect for real estate websites, so you don’t have to spend time tweaking a template that’s meant for something else. IDX integration comes with the package as well.
Squarespace has award-winning templates that can make your real estate website look stunning. In addition, the responsive design can give an awe-inspiring look and feel to your website.
Even though Squarespace doesn’t have IDX integration, it is easy to set up. As a result, you can use this website builder easily, even if you have no experience with web design.
Wix has a wide range of professional templates that you can use for your real estate website. It also has a huge app market which can help add more functionality to your site.
Some users have reported that integrating IDX can be tricky on Wix. But it can be set up, and Wix has many features that compensate for this issue.
WordPress comes with an enormous array of plugins that can add greater functionality to your real estate website. With that said, it’s not the easiest website builder to use when you’re creating a real estate website.
WordPress may be the best option if you want to build a large real estate with advanced features. But it has a learning curve, and you might need to outsource some work.
3. Get the Domain Name and Hosting
The next thing you need is a hosting plan (imagine this as a rental property on the internet) and domain (this is your identity/address/location on the internet).
If the website builder doesn’t come with a hosting plan, for example, WordPress, you can take a look at these options:
- Blue Host
- Host Gator
- WP Engine
4.Design the Website Wireframe/Concept
This is where you need to design the different pages, the content, the sitemap, design, UI, UX. In addition, you can check the tutorials each of these site builder platforms provides to understand how to use their features.
However, the easier thing to do is simply install a template for free or buy a premium template for your website. After that, you can edit the content, and you will set it up in a few minutes.
Make sure that your website copy, CTAs, SEO, sitemaps, site speed, and other key elements of websites are functional and optimized. You can learn more about must-have website features here.
5. Integrate with Plugins and Third-party Marketing Tools
Website builders come with plugins and tools that you can use to add features to your website—for example, the Easy Properties Listing plug-in for WordPress.
6. Launch Your Real Estate Website
Launch the website once you are ready and create a marketing campaign using social media marketing, email marketing, and other marketing strategies to boost website traffic and awareness.
Take Your Real Estate Business to the Next Level
Your own real estate website is the first step toward digitizing your business and collecting massive revenue in return. Realtors are rapidly making a change in the way they do business and get huge profits in return. Therefore, not having a real estate website will make you miss out on many opportunities.