Dr. Aradhna Krishna is a behavioral scientist who studies how consumers form judgments and make decisions. Dr. Krishna is a Fellow of the Society of Consumer Psychology and has authored more than sixty published articles which have appeared in the most prestigious outlets including the Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Harvard Business Review among others. Her work has been cited in various media such as New York Times, Chicago Tribune, Huffington Post, LA Times, NPR, Economic Times India, Globe and Mail, Telegraph UK. She is an Area Editor for the Journal of Consumer Psychology, Journal of Marketing Research, and Management Science and serves on the editorial board of Marketing Science.
Shortly after George Floyd’s death, one of my friends texted me that Floyd wasn’t necessarily a bad person,…