Mother Nature Speaks and Millions are Listening.
Since 1987, Conservation International has been working to improve human well-being through the care of nature. With the guiding principle that nature doesn’t need people, but people need nature for food, water, health and livelihoods—CI works with more than 1,000 partners around the world to ensure a healthy, more prosperous planet that supports the well-being of people.
The question was simple:
“If nature spoke, would humans listen? The answer is a resounding, worldwide yes.”
Two weeks after it was launched, the provocative new environmental awareness campaign from Conservation International (CI), Nature Is Speaking, is a sensation—online and offline.
“Nature Is Speaking was specifically designed to serve as a wake-up call, sparking a new conversation about nature’s essential role in our lives and how we must shift our values and behaviors,” said Conservation International’s Chief Marketing Officer, Meg Galloway Goldthwaite.
“With more films still in development, we are thrilled that our campaign activities have already engaged millions and that our message ‘people need nature’ trended on Twitter in the U.S.”
Nature Is Speaking – Julia Roberts is Mother Nature | Conservation International
Nature Is Speaking – Harrison Ford is The Ocean | Conservation International (CI)
Nature Is Speaking – Penélope Cruz is Water | Conservation International (CI)
Nature Is Speaking – Kevin Spacey is The Rainforest | Conservation International (CI)
Nature Is Speaking – Edward Norton is The Soil | Conservation International (CI)
The films, along with behind the scenes footage by some of the actors, are available to view and embed from www.natureisspeaking.org. The campaign will continue to spotlight films and release new one soon.