The rapid development of new kinds of technology has provided businesses with a whole range of new opportunities to engage with customers and advertise their products and services. One of the most exciting developments in recent years has been the creation of digital signage to replace the old paper signs and advertising posters that businesses have traditionally used. Digital signs enable businesses to make immediate changes to their advertising campaigns, offer flash sales and connect multiple business locations. Creating the perfect digital signs takes a lot of planning and creativity, but the benefits can be enormous. From catching customers’ attention to increasing sales, digital signage design can really take your business to the next level.
To help everyone out there who is looking for a new edge in their business, here are our expert tips for creating digital signage.
Conduct Customer Research
The first thing you need to do when designing any digital signage campaign is to speak to your customers to find out what kind of content they want. Different people respond better than others to different kinds of media. Conduct in-depth customer research and assess whether your customers want videos, images, or sounds. By tailoring your digital signs’ displays, you will be able to maximize the effect of your campaign. There are many ways to conduct market research, from asking your customers to fill in a questionnaire to sending them market research email.
Plan the Design
Once you know exactly what kind of content your customers will best respond to, you will be able to start planning the design. You can either do this in-house if you have your own design or marketing team, or you can work alongside an expert digital design company. They will know the best way to realize your vision and create signs which will really grab your customers’ attention and convey your message effectively. The experts at Yodeck.com explain that once the signs have been designed, you can simply choose your launch date, and instantly upload it to all of the signages across your business network using cloud technology. It can be difficult to find the time and resources to plan your own signs, particularly for small businesses that have a lot of other things to focus on, so outsourcing to a professional team can be a big help.
Incorporate Different Types of Multimedia
Traditional advertising signs and posters were limited in design to just using texts and images, but with digital signage, there are so many more opportunities to be creative. Marketing studies have shown that customers tend to respond more enthusiastically to videos and moving images than they do to immobile pictures. Even relatively simple things like 50% off adverts can be made more exciting by using smart images that fade in and out or bounce around the screen. Incorporate lots of different types of multimedia to create an exciting campaign, which will keep your customers engaged and excited about your products and services.
Run Analysis and Make Necessary Alterations
As noted above, it is really important to conduct an in-depth analysis to find out what your customers want, but it is also vital to run an analysis of the results of your campaign. Digital signage is ideal for making adjustments to maximize the effect on your customers. Look at the changes in your sales or at the customer response to whatever product you have been promoting to see if your campaign has worked. If not, it may just be a case of changing something as simple as the color scheme or the font, but if it appears to be a major issue, you may have to start again from scratch. This is a major advantage that
Get Customer Feedback
Once your campaign has run its course, you can then speak to your customers to find out what they thought about your signs. This is vital feedback as it will enable you to iron out any errors for the next time you design the signs. At the end of the day, whether you are using digital signs or traditional signs and posters, the only thing that really matters is that your customers react positively to them and have an enhanced customer experience when visiting your business.
With so many benefits being provided by great digital signage, creating effective signs is so important for every business. From using multimedia to planning the right launch date, there is so much to consider that it can often be difficult to know where to start. First, consider your customers and what they want, and then systematically build your digital signage campaign step by step for maximum results.