Did you know that in 2018, a survey ranked Amazon as the number one internet retailer?
You may want to open an ecommerce store, but you might be put off by Amazon’s dominance in the online marketplace. You might think that it’s too hard to compete with a company that is as large and successful as Amazon.
But, if you’re in this position, you’ll be happy to know that there is a way to fight back – even if you’re the owner of a small ecommerce store.
This post will provide you with some tips that’ll show you how to compete with Amazon. Use these tips, and Amazon will no longer stand in your way.
Let’s begin!
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Focus on Building a Brand
If you’re trying to compete with Amazon, then the best thing you can do is to build a brand. In doing so, you’ll find it a lot easier to compete with similar products being sold on the Amazon marketplace.
Now, you can only build an effective brand, if you understand who your end customer is.
Following this, you should think about creating a ‘Buyer Persona.’ This will then allow you to really drill down the defining characteristics of your target audience.
Upon doing all this, you should find it a lot easier to create marketing materials, and therefore, a brand that appeals to your target audience.
Make Sure You Provide Adequate Shipping
One of the things that makes Amazon so remarkable is its ability to provide fast shipping. In many areas, you can order something, and have it delivered the next day, or in some instances, even the same day!
Now, you might not be able to provide same-day delivery, but you should be able to offer next-day delivery.
This is because you can make use of shipping companies that offer expedited shipping.
With the help of these companies, you should be able to lower shipping times, thereby allowing you to attract more customers.
Always Think About How You Can Improve
If you want to compete with Amazon, then you need to always look for ways you can improve your offering.
You can discover potential areas for improvement by surveying your existing customers.
You might send them an email every now and then, that asks them to provide a little bit of feedback. If you find that people aren’t responding to your emails, you could offer an incentive such as a coupon, in exchange for feedback.
Do You Know How to Compete with Amazon?
If you take action on the tips in this post, you should know how to compete with Amazon.
Amazon is always changing the way it serves its customers, and you want to keep an eye on what they’re doing so you can react appropriately. In doing so, you should be able to offer a relatively equal level of service.
Now, this might sound hard to do, but you’ll find there are many companies that’ll help you do this. Whether you want to offer fast shipping or high-quality customer service – there are plenty of solutions on offer.
All you have to do is figure out how you can incorporate these solutions, into your business.
Do you have any tips on how a small ecommerce business can compete with Amazon? If you do, please share your thoughts in the comments area.
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